Lucie Jing , graduated from School of Arts, Peking University, is the founder and president of BAZAAR ENERGY Public Relations & Consulting Co. Ltd. As the Marketing Director of Harper's Bazaar China, Bazaar Men's Style, Bazaar Jewelry and Bazaar Art China, Lucie is the leader of the fashion field in China's PR industry. Lucie develops the Blue Ocean for preparing the PR industry more fashionable, entertained, and charitable, established strategic marketing cooperation with numerous leading enterprises at home and abroad, and is dedicated to "making the successful brands more fashionable, and making the fashionable brands more successful".
Having more than 10 years of working experience in fashion industry, Lucie devotes herself to the frontier of fashion media market with focused passion for the industry, the ultimate pursuit of perfection, profound professional experience in marketing, and the strong sense of social responsibility. She witnesses the growing of the industry from nothing and becomes the powerful driving force and main planner of Bazaar's series brands. She firstly initiated the tactic "chief editor's personal branding" in the industry to create successful magazine spokesperson through the media. With the development of the magazine, she pushed the high-end magazine, Bazaar Men's Style, the first high-end jewelry magazine, Bazaar Jewelry and the first Art magazine in China, Bazaar Art China, with a new approach of integrated marketing to the market, and aroused a great response and success.
As the leading figure in fashion media market, Ms. Jing has various network and resources with celebrities, social elites and famous enterprises, and notable artists. For a long while, she plays a significant role of creating and implementing of marketing strategy for Harper’s Bazaar China series magazines. Lucie Jing was the director of the well-known event BAZAAR Charity Night, and Bazaar Men’s Style Annual Taste of Successful Character Award Ceremony; also Harper’s Bazaar China ten-city itinerant exhibitions, Lucie constantly opens up new markets and performs wonders in the magazine market. She has built a new mode in brand promotion and event promotion strategy and established strategic marketing cooperation with numerous international brands.
Lucie founded BAZAAR ENERGY Public Relations & Consulting Co. Ltd in 2013, and is dedicated to "making the successful brands more fashionable, and making the fashionable brands more successful" ever since. Committed to create the top Fashion Public Relations agency in China, she helps those leading enterprises and celebrities for their strongest need of branding the more fashionable, entertained and charitable image, and becomes the leader of the integrated marketing of event marketing, brand marketing, charity marketing and entertainment marketing in China. She launched several classic events in the industry, such as “No boundary: T mall 2014 Fall & Winter Fashion Show”, “2014 SANLITUN Taikoo Li Spring & Summer Fashion Week”, “2015 EMPEORO GROUP ANNUAL CELEBRATION” “ZHANG ZIYI's YANG YANG DE YI Birthday party”.