In the commercialization wave for only 20 years, internet technology has been composing a new chapter of the world at an unprecedented rate. With the upgrading of China's economic structure, traditional industries have been constantly being transformed and many business models have been overturned. Business and entertainment, the two social elements with the natural and close relationship are being closer and closer in the mobile Internet era. Innovation gives rise to the disruption of a variety of industries. BAZAAR MEN, a special magazine which is always leading the new business spirit and fashion style, has also been constantly seeking a new business model with more value and influence. Nowadays, dream exists with practice and opportunity exists with challenge. In this era, BAZAAR MEN is aimed at present the most prestigious business elites and their great innovation and remarkable courage.
On February 14th 2016, Business Star Power - Men of the Year 2016, held by BAZAAR Men and Mercedes-Benz, had its brand opening at Beijing 751 D•PARK New Gasometer. As the only one big event in China with a mixed appeal of both business and fashion, it also represented a great pageant which will affect the new age of business and fashion. With the idea of facilitating the revolution by innovation and promoting business development by the power of celebrities, some high quality resources of fashion, stars, enterprises, media, which worked respectively before, come together with each other in the tidal wave of innovation and fusion. The initiative evolution of new business and entertainment model happened to coincide with BAZAAR Men's idea of subversion, innovation and advance with the times. At Business Star Power - Men of the Year 2016, the great event IP of brand new pan-entertainment, they sparked new vitality and value, and then, successfully created the most valuable award ceremony in this industry at the end of 2016. On that night, 800 distinguished guest, including elites, leaders, superstars, fashion moguls, artists and entrepreneurs of different fields, gathered together and witnessed the birth of various awards including Entrepreneurs of the Year, Chic Work Team of the Year, the most Attractive Stars of the Year, etc.